Meet Your Doggy CEO - Ella Bella Reporting for Duty!(No, not Call of Duty - that’s my pawrents’ thing 😆🎮)
- Ella Bella The Doggy CEO
- Aug 26
- 2 min read
Woof woof, hoomans! 🐶✨I’m Doggy CEO Ella Bella an F1 Cockapoo, your one and only Doggy CEO here at The Woof Truck & The Waggy Meal - Chief Treat Officer, Head of Cuddles, and Professional Woofscuit and Tea taster. 🐾🍪
Running a paw-some business like The Woof Truck isn’t easy, but someone’s gotta do it… and clearly, My pawrents couldn’t handle all the hard work without me! From quality-testing every Woofscuit to sniffing out new ideas for Canine Infusions and The Waggy Meal, I make sure every treat, tea, and tail-wagging moment meets my very high standards. 💼🐾
🐾 How I Became the Doggy CEO
Once upon a wag, Mum and Dad picked me up when I was just 10 weeks old — a tiny, chocolate fluffball with a little white patch on my chest and big dreams in my heart. 💕 I knew right away I was destined for greatness… or at least for eating biscuits and bossing my pawrents around.
Fast forward to today, and we’ve built The Woof Truck - a paw-some business selling natural, tasty treats and dog-friendly teas to pups and their hoomans all over the UK (and even beyond!). I take my job very seriously… especially when it comes to taste-testing the products. Someone has to, right? 😋
🍪 Behind the Biscuits
My pawrents handle all the boring stuff like spreadsheets, stockists, and emails, while I handle the important things!
My favourite treat? Ooh, that’s a tough one I can’t choose! I love them all! I do know most dogs love peanut butter so if you haven’t tried our Pawbons yet, you’re missing out. They’re crunchy, peanut-buttery, and totally paw-lickin’ good. (Yes, I’ve “tested” several batches for quality purposes, obviously.)
🐕 Big Plans, Bigger Wags
Next year is going to be HUGE for us! We’re:
Launching new products!
Adding loads more stockists around the UK & Ireland 🛍️
Sponsoring a Dog Park to give pups a better place to play 🐾
Getting The Woof Truck ready for events, beaches, and community walks 🏖️
Plus, we’re working on some secret projects that I’m not allowed to spill yet… but you’re going to wag your tail off when you see what’s coming. 🐶
🌟 From My Heart (and My Paws)
The Woof Truck isn’t just a business — it’s a community. We’ve met so many amazing pups, pawrents, and fellow doggy businesses since we started in November 2024. Every wag, every woof, and every cuddle makes all the hard work worth it. 🐾❤️
If you’re reading this, you’re now officially part of my pack. So grab a biscuit, sip a warm drink, and stick around for more diary entries - because this Doggy CEO has plenty of tea to spill (literally and figuratively). ☕🐶
Stay pawsome, stay waggin’, and keep those tails classy, woof pack!
Straight outta Blackpool, straight into the biscuit jar… Another day, another biscuit conquered. Stay waggy, hoomans… I’m Ella Bella, and I’m Woofin’ it!” 🐾🍪🚚
Paw five for now,
Ella Bella 🐾
Chief Treat Officer & Doggy CEO
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